Ovrin

Launch campaign for a two-door electric grand tourer. One line of light, shot at night in car parks and on city walls.

Client: Ovrin Motors
Role: Campaign, art direction
Year: 2025
Location: Munich and Lisbon
Camera: Sony A7R V, 35 mm and 85 mm

A low grey electric coupé in an empty concrete car park under violet light. — 01/05Level −2 of a car park, 11 p.m.

Close view of a car's thin horizontal headlight glowing in a dark car park. — 02/05The front light signature.

A large billboard with a car in silhouette on a city wall at dusk, people crossing the street below. — 03/05Billboard on a city wall at dusk.

Gloved hands on a leather steering wheel with a softly lit dashboard. — 04/05Interior, the drive back.

A car on an empty coastal road at dawn, seen from above. — 05/05Coast road at dawn.

Notes

Brief

Ovrin builds one car, a two-door electric grand tourer, in small numbers. For the launch they wanted a campaign that looked like the car: low, quiet, with one line of light across the front.

Work

We shot at night, when the light signature is the brightest thing in the frame. The campaign ran on city walls, in print and on the configurator site. We kept the type small and let the photographs carry the launch.

Campaign concept and art direction
Two night shoots, stills and short films
Outdoor, print and digital formats

Result

The campaign ran in six cities in autumn 2025.

Services: Art direction, Campaign, Photography